Privacy Policy

1. Who We Are

Ashenfume is an independent perfume house based in Virginia, United States. Ashenfume is responsible for the personal information described in this policy, which covers ashenfume.com, orders placed with us, our email list, our tester program, and messages you send us by email or social media.

This policy works alongside our Terms of Service.

2. Information You Give Us

• Orders. Name, email address, shipping and billing addresses, phone number, the items you buy, and any notes you add at checkout.
• Accounts. Login email, password (stored securely by our platform), saved addresses, and order history.
• Email sign-up. Your email address and your consent to receive our letters.
• Messages. Anything you send us by email, contact form, or direct message, including questions, feedback, and photos.
• Tester program. Your name, shipping address, contact details, and the feedback you share about pre-release samples.
• Reaction reports. Details you share if you report a skin or health reaction to a product. See section 11.

3. Information Collected Automatically

When you visit the site, our platform and tools automatically collect technical information such as your IP address, approximate location based on that IP address, browser and device type, pages viewed, time spent on pages, the website that referred you, and items added to your cart. Section 8 explains the cookies and similar tools that collect this information.

4. Information From Other Sources

• Payment processors tell us whether a payment succeeded and share fraud-screening signals. They never share your full card number.
• Shipping carriers share tracking and delivery updates.
• Email tools tell us whether our letters were delivered, opened, or clicked.
• Social media platforms such as Instagram share your public profile name and handle when you message, tag, or follow us, and share summary reports about how our ads perform.

5. How We Use Information

• Process, pack, ship, and track your orders.
• Send order confirmations, shipping updates, and replies to your questions.
• Send marketing emails to subscribers, including releases, restocks, preorders, and offers.
• Run the tester program and learn from your feedback.
• Handle reaction reports and keep the product safety records the law requires.
• Understand how visitors use the site so we can improve it.
• Measure and improve our advertising.
• Prevent fraud, spam sign-ups, and misuse, and screen orders for compliance with shipping and export rules.
• Meet tax, accounting, and legal obligations, and protect our rights.

Our payment processor uses automated fraud screening that may decline a payment it considers high risk. If that happens and you believe it was a mistake, contact us and a person will review your order.

6. Legal Bases for EU and UK Visitors

If you are in the European Union or United Kingdom, we rely on these legal bases:

• Contract. To process and deliver your order and manage your account.
• Consent. For marketing emails, non-essential cookies, and advertising pixels. You can withdraw consent at any time.
• Legitimate interests. To secure the site, prevent fraud, answer messages, run the tester program, and improve our products, balanced against your rights.
• Legal obligation. To keep tax, accounting, export, and product safety records.

7. Email Marketing

Our email list is run through Brevo. When you sign up, we send a confirmation email, and you join the list once you confirm. Subscribers receive news of releases, restocks, preorders, offers, and stories from the house.

Our emails contain small tracking images and tracked links that tell us whether an email was opened and which links were clicked. We use this to send fewer, better letters.

You can unsubscribe at any time with the link at the bottom of every email, or by emailing us. Order confirmations and shipping updates continue after you unsubscribe, since they relate to purchases you made.

8. Cookies, Pixels, and Analytics

Cookies are small files stored in your browser. Pixels are small pieces of code that report activity back to a service. We use them in three groups:

• Essential. Keep your cart, checkout, login, language choice, and security features working. These run automatically because the site cannot function without them.
• Analytics. Squarespace analytics and Google Analytics show us which pages people visit, how they find us, and which purchases come from which pages. These run only if you accept performance cookies.
• Advertising. Google Ads measures which of our ads lead to visits and purchases, and can show our ads to past visitors. These run only if you accept marketing cookies.

We use Google Tag Manager to load these tools, and Google's consent mode keeps analytics and advertising cookies switched off until you accept them. Before you choose, and if you decline, Google may receive limited signals without cookies, such as a count of page visits, which it cannot link to you.

You can accept, decline, or fine-tune cookies through the banner shown on your first visit, and change your choice any time with the Cookie Preferences link at the bottom of the site. You can also clear or block cookies in your browser settings. Blocking essential cookies may stop the cart and checkout from working.

Translation

Our site offers translation into other languages. The site suggests a language based on your browser's language setting. When you choose a language other than English, the text of the page you are viewing is sent to the translation services MyMemory and Lingva, and your browser connects to them directly, which shares your IP address with those services. Translations are saved in your own browser so pages load faster next time.

Reviews

Product reviews on our site are collected and displayed through HelpfulCrowd. If you leave a review, HelpfulCrowd receives your name, email address, the product, and what you write, and may send you a review request after a purchase. Reviews you publish are visible to other visitors.

reCAPTCHA

Our sign-up form uses Google reCAPTCHA to block spam and automated sign-ups. reCAPTCHA collects hardware and software information, such as device and browser data, and sends it to Google for analysis. Its use is subject to the Google Privacy Policy (opens in a new tab) and Terms of Service (opens in a new tab).

9. Payments

Payments are processed by third-party providers such as Stripe, which receive your card or bank details directly and handle them under their own security standards and privacy policies. Ashenfume receives only what we need to complete and support the order, such as the payment status, card brand, and last four digits.

10. Shipping and Fulfillment

To deliver your order, we share your name, shipping address, and, where needed, your phone number and email with carriers such as USPS and with the label and tracking tools we use. For international orders, carriers and customs authorities receive the details required for customs declarations, including the contents and value of the package.

11. Reaction Reports and Health Information

If you report a reaction to one of our products, you may share health details such as symptoms or skin sensitivities. We use this information only to respond to you, understand the reaction, and keep the product safety records required by US cosmetics law. We keep these records confidential and share them only when the law requires, such as with the US Food and Drug Administration for a serious adverse event.

12. Testers, Reviews, and Social Media

Tester feedback is used to refine perfumes before release. We may quote tester feedback publicly with your permission.

Reviews, comments, and tags you post publicly on our site or social media can be seen by others. We may feature public posts that tag Ashenfume, with credit, and we ask before using an identifiable photo of you in advertising. Social media platforms handle your information under their own privacy policies.

13. Who We Share Information With

We share information only with service providers that help us run the house, and only what each one needs:

We may also disclose information when required by law, court order, or government request, to protect the safety of our customers or the public, or to protect our rights. If Ashenfume is ever reorganized, merged, or sold, customer information may transfer to the new owner, who must honor this policy.

14. Selling and Advertising

Ashenfume never sells your personal information, and we never rent or trade our email list.

If you accept marketing cookies, Google receives information about your visits to our site so we can measure our ads and show them to past visitors on other websites. You can decline marketing cookies through our cookie banner, change your choice any time with the Cookie Preferences link, and manage ad personalization in your Google account at My Ad Center (opens in a new tab).

15. International Visitors

Ashenfume is based in the United States, and our service providers store and process information in the United States and other countries. If you visit or order from outside the United States, your information will be transferred to and processed in the United States. Where required, our providers use recognized safeguards, such as the European Commission's Standard Contractual Clauses, to protect information transferred from the EU and UK.

16. How Long We Keep Information

• Order records are kept for seven years to meet tax and accounting requirements.
• Email list data is kept while you are subscribed. After you unsubscribe, we keep your address on a suppression list so you stay unsubscribed.
• Reaction reports are kept for the period required by US cosmetics law.
• Messages and tester feedback are kept while they remain useful for customer service or product development, then deleted.
• Accounts remain until you ask us to close them.

17. Data Security

We protect your information with encrypted connections across the site and checkout, trusted providers with strong security practices, and access limited to what running the business requires. No system is perfectly secure, so please send payment details only through our checkout, and avoid sending sensitive information by social media message. If a breach ever affects your personal information, we will notify you as the law requires.

18. Your Rights and Choices

Wherever you live, you can:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct information that is inaccurate.
• Ask us to delete your information, except records we must keep by law, such as tax records.
• Unsubscribe from marketing emails at any time.
• Decline non-essential cookies through our cookie banner.

Email support@ashenfume.com with your request. We may ask you to confirm your identity, usually by replying from the email address on your order, and we respond within 30 days. Exercising your rights will never affect the price or quality of anything you buy from us.

19. Additional Rights in the EU and UK

If you are in the European Union or United Kingdom, you also have the right to restrict or object to certain processing, to receive your information in a portable format, and to withdraw consent at any time. You may also lodge a complaint with the data protection authority in your country, and we would welcome the chance to resolve your concern first.

20. Children

Ashenfume perfumes are made for adults, and our site is intended for visitors 18 and older. We do not knowingly collect personal information from children under 13, or under 16 in the EU and UK. If you believe a child has given us personal information, contact us and we will delete it.

21. Changes to This Policy

We may update this policy as our house and tools change. The date at the top shows the latest version. If we make a significant change, we will announce it on the site or by email to subscribers.

22. Contact

For privacy questions or requests: